MADRID (Reuters) – Zara-owner Inditex’s
little-known budget brand Lefties started online sales in Spain and Portugal on Thursday, giving the label a digital advantage over discount fashion chain Primark in its second-biggest market.
Lefties sells low-priced clothing for women, men and children and is present in six countries – Spain, Portugal, Russia, Mexico, Qatar, and Saudi Arabia – with over 100 stores.
First set up in 1999 as a way to clear Zara clothing from previous seasons, Lefties now has its own designers and ranges. However, it has little visibility compared to Inditex’s main brands like Zara, Massimo Dutti and Bershka and it does not appear on the list of brands on the Spanish company’s website.
A Lefties store on Madrid’s central shopping drag Gran Vía sells short printed dresses for 12.99 euros ($15.33) and cotton candy-striped shirts for 8.99 euros – a similar price point to clothing on sale